Juice – ‘Sugar’

juice band uk

The Tories are in power, a mighty footballing power appears to be on the wane and if we we’re in need of a soundtrack to this bastard early ’90s re-visitation – Birmingham three-piece Juice are likely to provide it.

A serendipitous discovery on a ramble through the interwebs, or more succinctly, while reading the excellent blog, The Metaphorical Boat. And my, what a find Juice have turned out to be, or more to the point, the band’s debut single, ‘Sugar’. Unleashed online a few weeks back, their debut single is a spellbinding indie-rock tune, navigating a perfect path between sugar-sweet pop and riotous noise. It’s got everything you could want from a song; attitude, aggression, a whirl of scorching riffs, pounding percussion, and a bubbling bassline. Not to mention the concentrated, succulent verses and a chorus that would have the shyest festival crowds singing along. Yes, there is a serious tang of early to mid ’90s British guitar bands, yet it doesn’t sound dated, rehashed or recycled. This is just a tune.

There’s no firm details of a release date as of yet but sure you can stream ‘Sugar’ to your hearts content below. 

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